From time immemorial, the greatest challenge man faced was the aging process and the desire to stay and look young. Thanks to modern technology that fused anti-aging cosmeceuticals with traditional Indian medicine - Ayurveda, thereby helping open up endless possibilities and new realms of beauty, health and wellness.
Ayurveda offers vast amounts of information on principles of skin care and anti-aging herbs, which helps in the exploration of possibilities of developing new anti-aging products and techniques with natural ingredients for applications. A number of cosmetic companies have used Ayurvedic knowledge for developing anti-aging cosmetics. The future for ‘beauty-from-within’ offers multifunctional benefits in the area of anti-oxidant cellular protection and skin health with anti-inflammatory and anti-stress properties.
Today's consumers clearly prioritize age-prevention above any other category of cosmeceuticals without any side effects. Hence, the Naturals and Wellness segment basically targets consumers in the age group of 30-35 years for anti-aging cosmetics. Ayurveda is one of the most ancient medical traditions practiced in India and has a sound philosophical and experiential base. It has several formulations for management of aging and related conditions. Its literature describes over 200 herbs, minerals and fats to maintain and enhance the health and beauty of the skin.
In recent times, there has been a revival of preference for natural products and a great upsurge in the study of Indian herbs. Ayurveda is increasingly gaining popularity and becoming the preferred solution for skin tightening like many other medical issues. This is due to the risks involved in the modern skin care technologies, such as laser skin tightening. The modern process involves the use of laser (a combination of infrared and radioactive) beams that cause skin cells in the middle layer of skin to clump together, creating a smoother skin surface and reducing the appearance of fine lines and wrinkles. This process also encourages stimulation of collagen, a connective type of skin tissue that gives a healthy, plump appearance of skin. However, this unnatural process of skin tightening involves multiple risks including skin color change, swelling, bruising, medication interaction etc.
According to Ayurveda, a number of factors determine skin health and youthfulness. These include proper moisture balance (Kapha imbalance), effective functioning of the metabolic mechanisms that coordinate all the various chemical and hormonal reactions of the skin (Pitta imbalance) and efficient circulation of blood and nutrients to the different layers of the skin (Vata imbalance).
An effective Ayurvedic anti-aging cosmetic provides support to all these three areas. For vata skin to stay youthful, the skin should be nourished and rehydrated to avoid wrinkles and premature aging. Warm oil self-massage and all natural moisturizers help. For pitta skin, good sunscreens for protection from the sun, and good facial skin oils should be used daily. For kapha skin, a daily warm oil massage and cleansing of skin with gentle exfoliation is advised.
As a result, these primordial practices make the skin soft, refreshed and glowing; keeping you look fresh and youthful with no sign of aging.